WOMEN’S ENTREPRENEURSHIP WEEK 2018
Shelly Jones Jennings
Shelly Jones Jennings is Vice President and Director of Digital for Earl G. Graves, Ltd., overseeing digital properties for BLACK ENTERPRISE, the leading business, finance and careers media outlet for African Americans. A proven leader within the digital space, Jones Jennings’ core objectives are to bolster the brand’s digital strategy, while cultivating more competitive, engaging platform experiences to attract a broader, ever-growing audience.
Since taking the lead on digital development at BLACK ENTERPRISE, Jones Jennings has leveraged her hybrid experience as a seasoned consultant to companies on creative web development strategies, integrated media optimization and online marketing to create dynamic digital offerings and user experiences across they myriad digital platforms of the outlet. This includes launching the industry’s first African-American magazine iPad app, BE App’d.
Jones Jennings is a strategic digital communications advisor and systems manager who combines real-world experience, a passion for innovation and the ability to effectively oversee sophisticated technology development from industry recognized platforms to sponsored micro-sites.
Since graduating from Hofstra University with a BS in Computer Science, Jones Jennings has consulted for top organizations, such as Ogilvy and Mather, Accenture and Time Inc.