FOR IMMEDIATE RELEASE
MONDAY, OCTOBER 2, 2017
Contact: Ilene Greenfield
Director of Media Relations
973-278-5400, ext. 1-5122
WINDOWSWEAR AT BERKELEY COLLEGE PRESERVES
Photo Caption A: The WindowsWear Museum at Berkeley College reveals the latest addition to its exhibit during a reception held at Berkeley College in Midtown Manhattan on September 29, 2017. The display is from Saks Fifth Avenue’s 2016 holiday window campaign, Land of 1000 Delights.
The WindowsWear Museum at Berkeley College continues its mission to preserve the historic and artistic roles of window displays in the fashion industry with its latest installation. Hosted at the Berkeley College campus at 12 East 41st Street in Midtown Manhattan, the exhibit features a display from Saks Fifth Avenue’s 2016 holiday window campaign, Land of 1000 Delights. More than 100 professionals from New York’s fashion industry celebrated the launch of the installation during a reception held at the Berkeley College campus in Midtown Manhattan on September 28, 2017.
“Window displays are works of art that take a great amount of time and effort to create,” said Ted Havelka, Campus Operating Officer, Berkeley College in Midtown Manhattan. “This exhibit provides visual inspiration to students from the Berkeley College Fashion Merchandising and Management program, as well as opportunities for them to network and interact with leading brands in the fashion industry.”
The Berkeley College Fashion Merchandising and Management program integrates the creative and business aspects of the fashion industry with current technologies through courses in consumer behavior, product development, merchandising, retail distribution, marketing and sales.
In 2016, Saks Fifth Avenue transformed into a Land of 1000 Delights, an enchanting landscape of colorful candy and festive fashion that appeared in all 41 Saks stores in the U.S. and Canada. The window display currently housed in the WindowsWear Museum at Berkeley College was one of the candy-inspired displays from the Saks Fifth Avenue New York flagship store.
The addition from Saks Fifth Avenue accompanies the WindowsWear at Berkeley College’s first installation, a display from Coach that pays homage to the brand’s New York heritage. The exhibit is open to the public from 8 a.m. to 9 p.m. daily on the first floor of the Berkeley College campus at 12 East 41st Street in Midtown Manhattan, and is the first stop on WindowsWear walking tours of notable fashion windows in Manhattan.
For more information about the WindowsWear Museum at Berkeley College, visit www.windowswear.com/museum.
Photo Caption B: Representatives from Berkeley College, WindowsWear, Aveníu Brands and Saks Fifth Avenue gather in front of a display from specialty retailer Saks Fifth Avenue’s 2016 holiday window campaign, “Land of 1,000 Delights,” during a reception held at Berkeley College in Midtown Manhattan on September 29, 2017. Pictured from left to right are Jeremy Gray, Northeast Area Sales Manager, Aveníu Brands; Ted Havelka, Campus Operating Officer, Berkeley College in Midtown Manhattan; Raul Tovar, Creative Director & Co-Founder, WindowsWear; Raylin Diaz, Visual Windows Director; Aurora Cardenas, Senior Manager, Corporate Visual; Alex Simone, Window Stylist, all three from Saks Fifth Avenue; Jon Harari, CEO & Co-Founder; and Mike Niemtzow, President & Co-Founder, both from WindowsWear.
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