Monica C. Smith, Founder and CEO, Marketsmith Inc.

 

 

WOMEN’S ENTREPRENEURSHIP WEEK 2017

Berkeley College

 

Monica C. Smith
CEO and Founder, Marketsmith Inc.

 

Monica C. Smith is a visionary entrepreneur with a passion for data and a never-say-die attitude. As the Founder and CEO of Marketsmith, Inc. – America’s fastest-growing woman-owned integrated marketing agency – and its three patented game-changing predictive marketing analytics algorithms, Ms. Smith’s business innovations were not only driven by her desire to make a difference as a female entrepreneur in tech, but also as a Global Citizenship leader.

 

For the last five years, Ms. Smith has driven more than $1.5 billion in retail sales annually, and is responsible for the management of $200 million of media spend annually. The company has seen a 38 percent increase in employee growth from 2015 to today, with a staff that is 54 percent women, 34 percent millennial, and 25 percent minority. Average client retention stands at six years, and continues to grow year after year.

 

Marketsmith is an agency that looks different because it is different. Diversity of culture, of thought, and the desire to make an impact on who has a seat at the table has catapulted Marketsmith ahead of its competition and has created the winning edge.

 

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