Designers from theBROOKLYNfashionincubator at Berkeley College Transform Mary Jaeger’s SOHO Atelier into Boutique Shop

FRIDAY, JUNE 23, 2017
Contact: Ilene Greenfield
Director of Media Relations
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Photo Caption A: Designers-in-residence from theBROOKLYNfashionincubator at Berkeley College participated in a private shopping party held at textile designer Mary Jaeger’s atelier in SoHo, Manhattan, NY, on June 21, 2017, the longest shopping day of the year.

Designers-in-residence from theBROOKLYNfashionincubator (BFI) at Berkeley College celebrated the summer solstice and longest day of the year on June 21, 2017, by transforming textile designer Mary Jaeger’s atelier in SoHo, Manhattan, NY, into a high-end boutique store.

The daylong event allowed invited guests to purchase and interact directly with emerging designers’ fashion businesses ranging from an eco-friendly nail color collection to high-end feather fur apparel. A percentage of the sales were donated to the organization Supporting Her Education-Changes A Nation (SHE-CAN), which connects professional women with young female leaders from post-conflict countries to earn U.S. college scholarships.

“The incubator’s mission is to help designers transform great ideas into a business, and creating a connection with customers face-to-face at events like this is an important part of that process,” said Maria Barraza, Director of the BFI at Berkeley College. “This event showcases how boutique designers can collaborate with one another to impact the world of fashion.”

“It was refreshing to see a collective group of emerging designers show their work in my workspace, and see what they are creating to fit the needs of the current market,” said Ms. Jaeger, whose work draws from her years of study and work in Japan and Asia, melding ancient Eastern and contemporary Western design.

Ms. Jaeger hopes that the event gave each designer an opportunity to observe and learn from one another about ways to develop their brands. “Any sort of career path you follow is a life-time journey of accumulating hardcore skills, as well as developing an educated eye and signature point of view,” she said. “It’s a process of learning from others, figuring out what works best for you, and then continuing to refine how you approach a market.”

The BFI at Berkeley College’s designers-in-residence will be participating in a shopping event hosted by Working Mother Magazine for those attending the 2017 Multicultural Women’s National Conference, taking place on July 10 and 11, 2017, at the New York Marriott Marquis in Manhattan.

Photo Caption B: On the left, Maria Barraza, Director of the theBROOKLYNfashionincubator at Berkeley College (left), views a collection from designer-in-residence Milagros Batista, founder of Batista Collections, during a private shopping party held at textile designer Mary Jaeger’s atelier in SoHo, Manhattan, NY, on June 21, 2017. On the right, Norine Medas, designer-in-residence and founder of Mon Petit Coeur, displays her collection of handmade-in-Brooklyn, NY apparel and accessories for children.

The BFI at Berkeley College is one of five fashion incubators spearheaded by Macy’s in talent-rich areas across the United States. Over the course of 12 months, the incubator provides five fashion entrepreneurs access to work space, supplies and advice from leading experts in all facets of the fashion business, including sourcing, production, marketing and e-commerce.

Meet the Designers: Click here to learn more about this year’s designers-in-residence.

As the host institution in Brooklyn, Berkeley College provides the design space for the incubator and the necessary equipment, including sewing machines, dress forms, and work areas at its campus on Duffield Street in the downtown area. The incubator also utilizes Fashion Merchandising and Management students from Berkeley College as interns looking to learn the industry. Other sponsors include United Parcel Service, PGM Dress Form, Hedaya Capital Group, M&T Bank, Fashion Week Brooklyn, and Trader Joe’s.

BRIC TV, a nonprofit community TV channel based in Brooklyn, recently spoke with Ms. Barraza and two of the BFI at Berkeley College’s designer-in-residence about the incubator’s one-year anniversary and mission to support fashion entrepreneurs. Click here to watch their interview with BRIC TV’s hosts Greg Johnson and Brian Vines.

Photo Caption C: Maria Barraza, Director of the theBROOKLYNfashionincubator at Berkeley College (second from left), and textile designer Mary Jaeger with the incubator’s designers-in-residence during a private shopping party held at Ms. Jaeger’s atelier in SoHo, Manhattan, NY, on June 21, 2017. The designers-in-residence pictured from left to right above are Leidy Herrera, Berkeley College alumna, Class of 2009; Milagros Batista, founder of Batista Collections; Adrienne Blanks, founder of D.I.D. Nail Paint; Norine Medas, founder of Mon Petit Coeur; and Angelique Terrelonge, founder of South Beach Furs.

A leader in providing career-focused education since 1931, Berkeley College is accredited by the Middle States Commission on Higher Education and enrolls more than 8,000 students – including more than 550 international students – in its Master’s, Bachelor’s, and Associate’s degree and Certificate programs. Students can study in more than 20 career fields. Berkeley College is comprised of the Larry L. Luing School of Business®, the School of Professional Studies, the School of Health Studies and the School of Liberal Arts. The School of Graduate Studies offers an MBA in Management online and in Woodland Park, NJ.

Berkeley College has three New York campuses – Midtown Manhattan, Brooklyn and White Plains. In New Jersey there are five campuses – Dover, Newark, Paramus, Woodbridge and Woodland Park. Berkeley College Online® serves a global population. For four consecutive years, U.S. News & World Report has named Berkeley College among the Best Colleges for Online Bachelor’s Programs and among the Best Online Bachelor’s Programs for Veterans. The website address is

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To view high-resolution versions of the above photos, go to:

Photo A.

Photo B (Left).

Photo B (Right).

Photo C.


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