FOR IMMEDIATE RELEASE
FRIDAY, MARCH 28, 2014
Contact: Ilene Greenfield
Director of Media Relations
201-291-1111, ext. 1-5122
DESIGNER DANIEL VOSOVIC TELLS STUDENTS AND ASPIRING INDUSTRY PROFESSIONALS,
‘IF IT DOESN’T EXIST, CREATE IT,’ DURING BERKELEY COLLEGE EVENT AT THE TIMESCENTER IN MANHATTAN
There was a lot of good information and great advice presented by fashion designer Daniel Vosovic speaking to students, faculty members and aspiring industry professionals at The TimesCenter in Manhattan, NY, at a recent special event sponsored by the Fashion Department of the Berkeley College Larry L. Luing School of Business.
Since being selected as first runner-up in the second year of the television show Project Runway at age 24, Mr. Vosovic has immersed himself, learned the business and established a New York City-based label in his own name. He also became the author of the industry-related book, "Fashion Inside Out." Here is some of the advice he gave at the special presentation.
* School is what you make of it – so make something of it. Lean in. Experience while you can when you can.
* If it doesn’t exist, create it. Just because it’s been done a certain way doesn’t mean that’s the way it is to be done always. Know the rules you have to play by so you can learn which ones to break.
* You all have the same challenges of growing the brand; solutions often are different. Know the platform you will promote yourself from. There is so much noise out there. Where will your brand land?
* The best idea is usually your most creative one, not the most expensive.
* When looking for jobs, take your ego out of it. Fashion is a people industry that is made up of so many pieces – keep your perspective in the context of “we.”
* On choosing a career: How do you want to feel when you wake up and when you go to bed? Figure out the life you want. Does the career or job you want make you feel or live that way?
* On gaining a competitive edge for employment after graduation: Personality, networking and follow through make a difference.
* It is important to be able to identify your customer. I couldn’t be everything. The aim of the Daniel Vosovic brand is dressing chic tomboys – to make special every day, not just a special occasion. Daniel Vasovic appeals to the tomboy chic aesthetic. I understood what my woman needed every day from me.
* In 2013, I noticed the importance of the direct-to-customer trend, engaging with the savvy well-connected customer. This has advantages. Traditionally, designers had to rely on store feedback. Today we can see designs on the streets in Moscow, China, Rio and Atlanta. Direct dialogue with women puts us in an interesting position. This is important in an oversaturated market.
* The world has changed how people shop. Shipping used to take six to eight weeks; now it’s three to four days. The industry is a slow-turning beast, but shoppers want their goods today.
* How do you brand? Distinguish what you really want. Finesse your mission statement and eloquently share that with your immediate circle, a friend of a friend of a friend, and so on. Starting with small conversations allows you to grow. Start with what’s free and available – a Website, Instagram, a way your customer can find you to share sales.
Berkeley College provides traditional and online degree options and blended learning opportunities to prepare students for careers in some of today’s most in-demand professions. Berkeley College was recently recognized by U.S. News & World Report as one of the Best Colleges in the Online Bachelor Degree category. Students at Berkeley College benefit from a supportive, flexible, diverse learning environment that connects them with workplace experience in their areas of study before graduation.
A leader in providing career-focused education for more than 80 years, Berkeley College is accredited by the Middle States Commission on Higher Education and enrolls approximately 8,000 students — including more than 900 international students — in its Baccalaureate and Associate degree and Certificate programs. The College has three New York locations — Midtown Manhattan, Brooklyn and White Plains. In New Jersey there are six locations — Woodland Park, Paramus, Woodbridge, Newark, Clifton and Dover. Berkeley College Online® also offers full degree programs. Programs are offered in more than 20 career fields. The website address is www.BerkeleyCollege.edu.
Photo Caption A: Fashion designer Daniel Vosovic talks about how to define your place in the fashion industry at an event sponsored by the Fashion Department of the Berkeley College Larry L. Luing School of Business.
Photo Caption B: Fashion designer Daniel Vosovic speaks with students following his presentation to aspiring designers at The TimesCenter in Manhattan, sponsored by Berkeley College.
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