College Students from China Return to Their Homeland following Summer Immersion Program at Berkeley College

Contact: Ilene Greenfield
Director of Media Relations
973-278-5400, ext. 1-5122



china Summer immersion Program Business Plan Presentations at Berkeley College
Young college students from Guizhou University of Finance and Economics returned to their home country October 19, 2016, following completion of a 90-day Summer Immersion program in America at Berkeley College in White Plains, NY. At the conclusion of their academic program, six groups of these students presented ideas for new businesses they created as part of the curriculum. One business plan was for an Italian restaurant in their native Guizhou Province, and another was for a Chinese restaurant establishment in Times Square, Manhattan, NY, to introduce not only the food, but also several cultural Chinese traditions, such as the traditional Chinese tea ceremony, to their customers.  

David Testone, Academic Director of the Summer Program, explained that this assignment gave students the opportunity to be creative, using a simple business model, to present their ideas for new businesses as part of the curriculum. The presentations included descriptions of the product or service, its market, competition, management structure, benefits and advantages, and financial projections. In addition to the two restaurant businesses, other ideas included an indoor, multi-level entertainment center for vacationers in China; an environmental paper products company in the United States; an importer and exporter of China stone based in China and the United States; and a health tracker mobile application that would begin in China and extend globally.

In addition to studying Business Communication, part of the Summer Immersion program in American Culture included refining English skills. Each student from China was paired with a Berkeley College student ambassador.  This partnership created extraordinary bonds and lasting relationships. The students lived in the residence halls and went on field trips together.

“The Business Plan is very important,” said Yongxiang Zhang (Victory) who served as student group leader opening the Italian restaurant business in China.

Qian Peng (Barbara), the student leader of the group that planned to open the Chinese restaurant in New York said, “I became more independent through this experience. I learned a lot and improved my speaking and knowledge of economics. Financial studies will be useful in starting our own business.”

Photo Caption: Students from China studying at Berkeley College during the summer listen to fellow students’ business plan presentations about their ideas for new businesses in the United States and China. The group of college students from Ghizhou University of Finance and Economics returned to their home country October 19, 2016, following completion of a 90-day Summer Immersion program in America at Berkeley College in White Plains, NY.

A leader in providing career-focused education since 1931, Berkeley College is accredited by the Middle States Commission on Higher Education and enrolls approximately 8,300 students – including more than 700 international students – in its Baccalaureate and Associate degree and Certificate programs. Students can study in more than 20 career fields. Berkeley College is comprised of the Larry L. Luing School of Business®, the School of Professional Studies, the School of Health Studies and the School of Liberal Arts. The School of Graduate Studies offers a Master of Business Administration degree in Management online and in Woodland Park, NJ. 

Berkeley College has three New York campuses – Midtown Manhattan, Brooklyn and White Plains. In New Jersey there are five campuses – Dover, Newark, Paramus, Woodbridge and Woodland Park. Berkeley College Online® serves a global population. In 2016, U.S. News & World Report named Berkeley College among the Best Colleges for Online Bachelor’s Programs and among the Best Online Bachelor’s Programs for Veterans, both for the third consecutive year. The website address is

- End -

To view a high resolution version of the above image, click here.





Recent Releases

Oct 17, 2018 1:25:00 PM

Acquisition of Rennert International Sets Pathway to World-Class International Learning Hub at Berkeley College New York

Berkeley Language Services LLC, a wholly owned subsidiary of Berkeley Educational Services of New York, Inc. (BES), on October ...
Oct 12, 2018 10:58:00 AM

Berkeley College OnlineĀ® Supports Displaced Homemakers through Women's Opportunity Center

In September, the Student Development and Campus Life staff of Berkeley College OnlineĀ® invited students, staff and faculty to ...
Oct 11, 2018 7:42:00 AM

Berkeley College and Larry L. Luing Family Foundation Donate more than $4,000 to Americares for Hurricane Florence Relief

Berkeley College and the Larry L. Luing Family Foundation recently donated more than $4,000 to Americares, a disaster relief ...