FOR IMMEDIATE RELEASE
MONDAY, FEBRUARY 11, 2013
Contact: Ilene Greenfield
Director of Media Relations
201-291-1111, ext. 1-5122
BERKELEY COLLEGE STUDENTS
PREPARE FOR UPCOMING COUTURE FASHION EVENT
Berkeley College students are gaining real-world experience in the fashion industry by participating in the planning and execution of the upcoming Couture Fashion Week with Andres Aquino, designer and show producer. On Saturday, February 9, more than 25 students were on hand to learn about their roles as volunteers in the upcoming event that is scheduled to take place at the New Yorker Hotel from February 15 through 17, 2013. The students will help with all aspects of the Couture Fashion Week production, including communications, backstage, reception, tailoring, design and marketing.
"I have some amazing students from that school," Mr. Aquino said about the Berkeley College students. "They’re so enthusiastic, high energy, and they love the idea. For us it’s great because we get the extra help. And for them, they get the experience. It’s a win-win situation."
Dario A. Cortes, PhD, Berkeley College President, agreed. “Our student participants are gaining invaluable experience and will benefit from seeing a full-scale production come to fruition from start to finish,” he said. “Working in partnership with numerous employers and professional organizations, we continue to identify opportunities both inside and outside the classroom in which our students can excel.”
Now in its 17th season, Couture Fashion Week is a prestigious multi-day New York event showcasing couture and luxury fashion. It also includes exhibits of luxury brands and fine art as well as world-class entertainment and receptions. The event is held twice a year in New York City and is attended by upscale consumers, invited VIPs, the press and high-end store buyers.
The Fashion Marketing and Management degree program at Berkeley College integrates the creative with the business aspects of the fashion industry that employers demand. Incorporating marketing strategies and management skills, the Fashion Marketing and Management program encompasses an all-around understanding of the fashion industry. From historical trends to the latest technology, Berkeley College students are prepared to enter the industry in a number of roles.
To view a video about the planning of Couture Fashion Week, visit: http://www.youtube.com/watch?v=4XbcHNNUAas.
A leader in business education for more than 80 years, Berkeley College is accredited by the Middle States Commission on Higher Education and enrolls more than 7,700 students — including over 800 international students — in its Baccalaureate and Associate degree programs. The College has four New Jersey locations — Woodland Park, Paramus, Woodbridge, and Newark. And in New York there are four locations — Midtown Manhattan, Lower Manhattan in the Wall Street area, Brooklyn, and White Plains. Berkeley College Online also offers full degree programs. Programs are offered in more than 20 career fields. The website address is www.BerkeleyCollege.edu.
Photo Caption A: Berkeley College students prepare for Couture Fashion Week at the New Yorker Hotel. The students will help with all aspects of the event, including communications, backstage, reception, tailoring, design and marketing.
Photo Caption B (L to R): Student Jasmine Henderson Lee of Bellport, NY, speaks with Berkeley College fashion instructor Mark Friedberg, Larry L. Luing School of Business; and students Jafari LeRoux Fayson and Jennifer Vargas of Brooklyn at a planning meeting for Couture Fashion Week.
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