FOR IMMEDIATE RELEASE
THURSDAY, FEBRUARY 6, 2014
Contact: Ilene Greenfield
Director of Media Relations
201-291-1111, ext. 1-5122
BERKELEY COLLEGE STUDENTS GET BEHIND THE RUNWAY
DURING MERCEDES-BENZ FASHION WEEK
It is a busy time for Berkeley College Fashion Marketing and Management students as they experience the real world of fashion. Mercedes-Benz Fashion Week kicks off this week at several New York City locations as designers like Zac Posen, Carolina Herrera and Ralph Lauren exhibit their collections. Student volunteers from Berkeley College will work behind the scenes, observing and reporting on celebrity run-ins as they assist with distribution of The Daily Front Row, attend select shows and charity events, and participate in social media communications.
Raquel Rivera, a Berkeley College Fashion Marketing and Management student blogger, is on the lookout for emerging designers. “I’m so excited that Berkeley College gives us this opportunity,” she says. “I’m blogging my activities from the Edwing D'Angelo 2014 Fall Presentation and Adolfo Sanchez AW 2014 Collection. And, I want to see if there is a new hot-shot designer—someone who just comes out of the woodwork and surprises everyone else. I know that many of today’s best designers got their start during Fashion Week and have gone on to great careers.”
Ms. Rivera credits Joshua Williams, Chair, Fashion Marketing and Management, Larry L. Luing School of Business, Berkeley College, for guiding her on the fashion path. “I want Raquel and our other students to take advantage of events that are geared to teaching them all of the basics about fashion,” says Mr. Williams. “They can leverage this experience, as many trends are born out of Fashion Week. It is important for them to see what is happening, get involved, and network because their eventual careers will rely on understanding the current state of the fashion industry.”
Viewing the week as an educational experience, Mr. Williams also encourages students to capture their interactions via Instagram, blog recaps and Twitter.
The Fashion Marketing and Management degree program at Berkeley College integrates the creative with the business aspects of the fashion industry that employers demand. Incorporating marketing strategies and management skills, the Fashion Marketing and Management program encompasses a comprehensive understanding of the fashion industry. From historical trends to the latest technology, Berkeley College students are prepared to enter the industry in a number of roles.
Berkeley College provides traditional and online degree options and blended learning opportunities to prepare students for career success. Berkeley College was recently recognized by U.S. News & World Report as one of the Best Colleges in the Online Bachelor Degree category. The College offers a supportive, flexible, global learning environment that connects students with workplace experience in their area of study before they graduate.
A leader in providing career-focused education for more than 80 years, Berkeley College is accredited by the Middle States Commission on Higher Education and enrolls approximately 8,000 students — including more than 900 international students — in its Baccalaureate and Associate degree and Certificate programs. The College has six New Jersey locations — Woodland Park, Paramus, Woodbridge, Newark, Clifton and Dover. In New York there are three locations — Midtown Manhattan, Brooklyn and White Plains. Berkeley College Online® also offers full degree programs. Programs are offered in more than 20 career fields. The website address is www.BerkeleyCollege.edu.
Photo Caption: Last fall, Raquel Rivera, student blogger, Fashion Marketing and Management, Berkeley College, interviewed Tom Nastos President of ENK International, during NYC Fashion Week. This week her blogs will include spots about the Edwing D'Angelo 2014 Fall Presentation and the Adolfo Sanchez AW 2014 Collection.
You can access a high resolution digital file of this image here: http://berkeleycollege.edu/press_release_images/RaquelRivera2.jpg
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