Berkeley College Professor Discusses Impact of Pokémon GO

Contact: Ilene Greenfield
Director of Media Relations
973-278-5400, ext. 1-5122



Darshan Desai, PhD, Professor, Management, Berkeley College Larry L. Luing School of Business®, is a Subject Matter Expert in Customer Engagement and Analytics, with extensive knowledge in gamification and the gaming industry. She was recently interviewed by The Record newspaper about how retail businesses and educational institutions can benefit from the craze surrounding the augmented reality game, Pokémon GO.

“There is enormous potential for small businesses to leverage this whole trend of merging the digital world with the physical world,” Dr. Desai said in the article. “Young people may get bored with this, and something new will come, but the kind of augmented reality games, where they are merging the digital world with the physical world, is going to stay, and the expectations of engagement are increasing.”

Dr. Desai presented on the importance of gaming on Brooklyn’s innovation economy during a panel at last year’s Brooklyn Tech Triangle U Week, a week-long series of events presented by an initiative comprised of the Downtown Brooklyn Partnership, Brooklyn Navy Yard Development Corporation, and DUMBO Improvement District.

For more information or to schedule a time to interview Dr. Desai, please contact Zachary Shaw, Berkeley College Senior Media Relations Associate, at 973-278-5400, ext. 1644 or

A leader in providing career-focused education since 1931, Berkeley College is accredited by the Middle States Commission on Higher Education and enrolls approximately 8,300 students – including more than 700 international students – in its Baccalaureate and Associate degree and Certificate programs. Students can study in more than 20 career fields. Berkeley College is comprised of the Larry L. Luing School of Business®, the School of Professional Studies, the School of Health Studies and the School of Liberal Arts. The School of Graduate Studies offers a Master of Business Administration degree in Management online and in Woodland Park, NJ.

Berkeley College has three New York campuses – Midtown Manhattan, Brooklyn and White Plains. In New Jersey there are five campuses – Dover, Newark, Paramus, Woodbridge and Woodland Park. Berkeley College Online® serves a global population. In 2016, U.S. News & World Report named Berkeley College among the Best Colleges for Online Bachelor’s Programs and among the Best Online Bachelor’s Programs for Veterans, both for the third consecutive year. The website address is

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 To view a high-resolution version of the above photo, go to:


To read The Record’s entire article featuring the above quote from Dr. Desai, go to: 


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