WindowsWear Museum at Berkeley College Opens in Manhattan, Merging the Art of Fashion with Education

 
FOR IMMEDIATE RELEASE
THURSDAY, DECEMBER 8, 2016
Contact: Ilene Greenfield
Director of Media Relations
973-278-5400, ext. 1-5122
igl@BerkeleyCollege.edu
 

WINDOWSWEAR MUSEUM AT BERKELEY COLLEGE
OPENS IN MANHATTAN, MERGING THE ART 
OF FASHION WITH EDUCATION

Installation from Coach Captures Luxury Brand’s New York Heritage

Berkeley College

 

Photo Caption A: The WindowsWear Museum at Berkeley College unveils its first installation from Coach during a reception held at Berkeley College in Midtown Manhattan on December 6, 2016. The exhibit showcases the artistic and historic roles window displays play in the fashion industry.

Share on Social Media: @BerkeleyCollege @WindowsWear @Coach #BizWithStyle

The launch of the WindowsWear Museum at Berkeley College in Manhattan opens a new era in fashion education, art, culture and history. Hosted at the Berkeley College campus at 12 East 41st Street in Midtown Manhattan, the Museum’s first installation features Coach, a luxury accessories and lifestyle brand born in New York. “The WindowsWear Museum brings attention to the artistic, cultural and historical aspects window and in-store displays play in the fashion industry and will serve as a dynamic educational resource for our students,” said Joshua Williams, Co-Chair, Fashion Merchandising and Management, Berkeley College Larry L. Luing School of Business®.

Celebrating its 75th anniversary, Coach sought to pay homage to its ties to New York with an in-store display. As a result, Coach’s designers and production teams replicated the iconic New York subway car injected with Coach’s signature flare. Amid detailed textures and visuals associated with a subway car, the display is scattered with specially crafted signage and replications of the luxury brand’s vintage advertisements.

“The heritage of New York is such an enormous part of our brand, so to have this particular window preserved at Berkeley College in New York is amazing,” said Eva Mai, Divisional Vice President, Visual Artistic Director, Coach. “We are very lucky to design windows that go worldwide, but there are specific details in this particular window that really only occur in New York.”

Berkeley College

Photo Caption B: Combining elements that celebrate its 75th anniversary and New York subway imagery, the display from Coach is the first installation at the WindowsWear Museum at Berkeley College, located at the Berkeley College campus at 12 East 41st Street in Midtown Manhattan.

More than 100 people attended the unveiling of the WindowsWear Museum at Berkeley College’s first installation from Coach, held during a reception at the Berkeley College campus in Midtown Manhattan on December 6, 2016. Along with members of the fashion merchandise industry, the evening was attended by students and faculty members of the Berkeley College Fashion Merchandising and Management program.

“Berkeley College has envisioned establishing a world-class destination for displaying and interacting with the visual artistry of the fashion industry,” said Will Moya, Campus Operating Officer, Berkeley College in Midtown Manhattan. “We are proud to achieve this through our collaboration with WindowsWear.”

Among those in attended was Berkeley College fashion instructor Mark Friedberg, Berkeley College Larry L. Luing School of Business. The display’s use of vintage advertisements resonated with Mr. Friedberg. In the 1970s and onward, Mr. Friedberg worked closely with Coach during his time as a handbag buyer for Saks Fifth Avenue. “I hope this exhibit shows students the long history that exists between fashion manufacturers and consumers, and that it continues to evolve,” he said.

Berkeley College

Photo Caption C: (On the left) Members of the fashion merchandising industry join Berkeley College students and faculty to celebrate the launch of the WindowsWear Museum at Berkeley College during a reception held at the Berkeley College campus at 12 East 41st Street in Midtown Manhattan on December 6, 2016. (On the right) Eva Mai (Left), Divisional Vice PresidentVisual Artistic Director, and Pedro Motta (Center), Creative Design Manager, both from Coach, speak with Joshua Williams, Co-Chair, Fashion Merchandising and Management, Berkeley College Larry L. Luing School of Business® in front of the Coach display, the first installation of the WindowsWear Museum at Berkeley College.

“There is so much inspiration and heritage behind every element inside of a window display,” said Raul Tovar, Director of Photography & Co-Founder, WindowsWear, which maintains a database of window displays, interiors and e-commerce packaging that is used by creative teams and schools for inspiration and trends. “We want people to look at those amazing things in the same way they  view other museum exhibits and appreciate a piece of art.”

The installation will be open to the public from 8 a.m. to 9 p.m. daily on the first floor of the Berkeley College campus at 12 East 41st Street in Midtown Manhattan. “The WindowsWear Museum at Berkeley College was created to be at the intersection of fashion and education,” said Jon Harari, CEO & Co-Founder, WindowsWear. Mr. Harari added the Museum will become a stop on WindowsWear walking tours of notable fashion windows in Manhattan.

“Given the importance of visual communication in this era of visual-focused digital and social media platforms, window displays are experiencing a significant renaissance,” said Mike Niemtzow, President & Co-Founder, WindowsWear. “Their unique combination of fashion and art are now leveraged by brands across the omni-channel because they help bring brands to life. We are thrilled to celebrate these displays and the community behind them.” 

Berkeley College

Photo Caption D: Representatives from Berkeley College, WindowsWear, and Coach gather to celebrate the launch of the WindowsWear Museum at Berkeley College, located at the Berkeley College campus at 12 East 41st Street in Midtown Manhattan, on December 6, 2016. From left to right: Guy Adamo, PhD, Co-Chair, Fashion Merchandising and Management, Berkeley College Larry L. Luing School of Business®; Will Moya, Campus Operating Officer, Berkeley College in Midtown Manhattan; Elana Zolfo, EdD, Dean, Berkeley College Larry L. Luing School of Business; Mike Niemtzow, President & Co-Founder; Raul Tovar, Director of Photography & Co-Founder, both from WindowsWear; Joshua Williams, Co-Chair, Fashion, Berkeley College Larry L. Luing School of Business; Jon Harari, CEO & Co-Founder, WindowsWear; Eva Mai, Divisional Vice President, Visual Artistic Director; and Pedro Motta, Creative Design Manager, both from Coach.

The Berkeley College Fashion Merchandising and Management program integrates the creative and business aspects of the fashion industry with current technologies through courses in consumer behavior, product development, merchandising, retail distribution, marketing and sales.

For more information about the WindowsWear Museum at Berkeley College, visit www.windowswear.com/museum

Berkeley College

Photo Caption E: Students from the Fashion Merchandising and Management program at Berkeley College meet Eva Mai (second from right), Divisional Vice President, Visual Artistic Director, and Pedro Motta (far right), Creative Design Manager, both from Coach, during the launch of the WindowsWear Museum at Berkeley College during a reception held at the Berkeley College campus at 12 East 41st Street in Midtown Manhattan on December 6, 2016. Also in the photo from left are students Clarissa Carreras of the Bronx, NY; Michelle Evangelista of Hoboken, NJ; Juliette Doree of Chicago, IL; and Raven Cardona of the Bronx, NY.

About Berkeley College
A leader in providing career-focused education since 1931, Berkeley College is accredited by the Middle States Commission on Higher Education and enrolls more than 8,000 students – including more than 600 international students – in its Master, Baccalaureate, and Associate degree and Certificate programs. Students can study in more than 20 career fields. Berkeley College is comprised of the Larry L. Luing School of Business®, the School of Professional Studies, the School of Health Studies and the School of Liberal Arts. The School of Graduate Studies offers a Master of Business Administration degree in Management online and in Woodland Park, NJ. Berkeley College has three New York campuses – Midtown Manhattan, Brooklyn and White Plains. In New Jersey there are five campuses – Dover, Newark, Paramus, Woodbridge and Woodland Park. Berkeley College Online® serves a global population. The website address is www.BerkeleyCollege.edu.

About WindowsWear

WindowsWear (http://windowswear.com) is the “Google Earth” of stores, featuring online in real-time, the largest and most comprehensive database of the world’s fashion window displays, interiors, and e-commerce packaging. The best visual creative teams and schools use WindowsWear for inspiration, trends, competitive analysis, and more. Clients include Ralph Lauren, DVF, Calvin Klein, Marc Jacobs, Kate Spade, Tory Burch, Nordstrom, and more, including more than 100 colleges and universities worldwide. WindowsWear has been featured in VogueELLEWWDGlamourRedbookThe New York TimesThe Wall Street Journal, and more.

About Coach:
Coach, Inc. is a leading New York design house of modern luxury accessories and lifestyle brands. The Coach brand was established in New York City in 1941, and has a rich heritage of pairing exceptional leathers and materials with innovative design. Coach is sold worldwide through Coach stores, select department stores and specialty stores, and through Coach’s website at www.coach.com. In 2015, Coach acquired Stuart Weitzman, a global leader in designer footwear, sold in more than 70 countries and through its website at www.stuartweitzman.com. Coach, Inc.’s common stock is traded on the New York Stock Exchange under the symbol COH and Coach’s Hong Kong Depositary Receipts are traded on The Stock Exchange of Hong Kong Limited under the symbol 6388.

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To view high resolution versions of the above photos, go to:

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